Manage connected accounts
Switch between connected Instagram accounts, add new ones, and understand what changes when you switch.
Once you have more than one Instagram account connected, you spend a lot of time switching between them. This page covers what changes, what does not, and where the controls live.
Where the controls live
Open Account → Connections. Each connected Instagram account appears as a row showing the handle, profile picture, sync status, and a Disconnect button. New connections start as Pending first sync and update to a Synced timestamp once Meta returns initial data.
The account switcher in the left sidebar drives what every other page in the app shows. Click it to change which connected account is active.
What changes when you switch
Switching the active account changes the account every chart, table, report, and planner database is built from. Specifically:
- Analytics, Posts, Explore, and the home dashboard all rebuild against the newly active account.
- Reports generate against whichever account is active at the moment you click create or download.
- Planner databases are bound to a specific account at creation. Switching accounts surfaces a different set of databases.
What does not change:
- Watchlists are global to your workspace. Competitors you track once are tracked everywhere.
- Your billing, plan, and member settings stay the same — those are workspace-level.
Add another account
- Open Account → Connections.
- Click Connect Account.
- Run the Meta connection again. You can use a different Facebook login if the next account is managed under a different Page.
- Choose the Instagram account from the picker.
The new account appears in the connections list and in the sidebar switcher.
How profiles group accounts
Inside one workspace you can group connected accounts into profiles — useful for agencies separating clients, or for brands separating sub-brands. See Workspace vs Instagram source for the data model.
Why active selection is sticky
Every report you generate, every export you download, every share link you create references the account that was active at the moment you clicked the button. Switch accounts before clicking create — not after — and you will avoid the most common cause of "this report is for the wrong brand" support questions.