Your account, profiles, and Instagram accounts
Understand the three layers behind everything you see in Wysestats so the active-account behavior stops being surprising.
Most support questions trace back to the same confusion: people treat your account, a profile, and a connected Instagram account as the same thing. They are three different layers, and once the difference clicks, the rest of the product behaves predictably.
The three layers
Your account is the paid container. It holds your billing, your plan, your members, and everything else you have set up. There is one of these per customer.
A profile is a folder inside your account. Profiles let you keep multiple brands or clients separated under one paid account — for example, one profile per client if you are an agency, or one profile per brand if you run a small house of brands.
A connected Instagram account lives inside a profile. It is the Business or Creator account you authorized through Meta. This is the source of the data you actually look at — the posts, the metrics, the audience numbers.
What changes when you switch the active Instagram account
The switcher in the sidebar selects which connected Instagram account is active. Switching it changes everything you see:
- Analytics reflects the new account's metrics and trends.
- Posts lists that account's content.
- Reports are generated for that account.
- Competitors and Explore show watchlists scoped to that account.
- Notion sync is tied to the connected account you are working with.
If a chart looks wrong or a report does not match what you expected, the active-account selector is almost always the first place to check.
Why the three layers exist
This structure is what lets a single Pro plan cover several Instagram accounts across different profiles without re-billing every brand or client. You pay once, organize work by profile, and let each profile hold the connected accounts it needs.
For limits per plan — how many profiles, how many connected accounts, how many competitors — see Pricing and plans.