Reports overview
Understand how reports work — templates, snapshots, share links, schedules, and how export differs across plans.
The Reports area turns your data into something you can hand to a client, a team, or your future self. A report is a curated, designed view of one account over a date range, built from a template, and exported as an interactive page or a PDF.
What a report actually is
Every report is a combination of three things:
- A template — the layout, sections, and visual style. Wysestats ships with an Editorial template as the default; it favours readable typography and a calm visual hierarchy.
- An account and a date range — every report belongs to one connected Instagram account over one window of time.
- A snapshot — the metrics and posts captured at the moment the report was generated. Snapshots are why a report you built last month still shows last month's numbers when you open it today, instead of silently rewriting itself.
This is the most important mental model: a report is a snapshot of the account at a point in time, not a live dashboard. Re-open it and the numbers stay where they were.
Output formats
Reports can be exported in two formats:
- Interactive HTML — a self-contained, navigable web report you can share with a link.
- PDF — a static document for email attachments, decks, or archives.
Share links
Generated reports can be shared as a link. The recipient does not need a Wysestats account. Share links can be set to expire and can be revoked at any time from the report's actions — revoking immediately invalidates the link, even if the recipient has it open.
Schedules
Reports can be put on a schedule so the same template, account, and range are produced automatically on a recurring cadence (weekly or monthly, for example). Scheduled reports land in your reports list when they run, and can be configured to deliver on their own. Schedule availability is a paid-plan feature.
What differs across plans
Plan choice affects:
- whether interactive HTML, PDF, and CSV exports are available
- whether report scheduling is enabled
- how many reports you can keep at once
For the current per-plan breakdown, see pricing and plans. Documentation does not restate the numbers because they change with plan updates.
When to build a report
- A weekly internal performance update.
- A monthly client recap.
- A campaign retrospective tied to a specific date window.
- Anything where the value of the read is "what did this period look like?", not "what does it look like right now?".