Data not updating
Triage stale or missing metrics in five questions before you assume something is broken.
When the numbers look stale, missing, or attached to the wrong account, work the five questions below in order. Most reports of "data not updating" resolve at one of the first two steps.
1. Is the right account active?
If you manage more than one Instagram account, the dashboard shows whichever account is currently selected. Check the account switcher in the sidebar. The account name and avatar should match the data you expect to see.
If the wrong account is active, switch accounts. The page will reload against the correct account and the gap usually disappears.
For details on how the active account works and what changes when you switch, see Manage connected accounts.
2. Is the connection healthy?
Open Account → Connections. If you see a yellow or red banner asking you to reconnect Instagram, the connection has lost authorization on Meta's side. Daily refreshes pause until you reconnect, which is usually why the data looks frozen.
Walk through Reconnect or disconnect to refresh authorization. After reconnecting, the next daily refresh fills in what Meta still serves.
3. When was the last refresh?
Wysestats refreshes account-level metrics on a daily cadence rather than in real time. If you posted within the last few hours, that post may not appear in your dashboard yet — that is expected, not a bug.
For the full breakdown of refresh timing, what triggers an early refresh, and how long fresh content takes to appear, see Keeping your data current.
4. Is the date range outside Meta's retention?
Meta only retains some insights for a rolling window. Account-level reach and impressions have their own retention window. Per-post insights for older feed content are more durable but still bounded.
If your selected date range stretches further back than Meta still serves, the older end of the chart will look thin or empty. That is unrecoverable — even reconnecting will not pull data Meta has already dropped.
For the full picture of why historical windows look incomplete, see Account history and data gaps.
5. Is the metric available for that post type?
Not every metric exists for every kind of post. Reels, carousels, and image posts each surface a different set of metrics on Meta's side. If a column shows blanks for one post type but values for another, the metric does not exist for that type.
Check the matrix in Why some metrics are missing for some posts before assuming a value was lost.
Still stuck?
If all five answers look correct and the data still looks wrong, contact support with the account name, the page you were on, and the date range you expected.