daily-useUpdated: 2026-02-10

Analytics overview

Understand what each analytics block means, how source switching affects results, and what to investigate first.

What this solves

Users open Analytics but are unsure which metric is directional signal versus temporary noise.

Steps

  1. 1

    Step 1: Open Analytics from the sidebar.

    Analytics overview cards and trend context
  2. 2

    Step 2: Identify trend cards and compare against yesterday.

  3. 3

    Step 3: Use account switcher to compare source performance.

  4. 4

    Step 4: Open Posts to investigate spikes or drops.

Expected result

You can explain what changed today, identify which source is affected, and choose the next page to investigate.

Common mistakes

  • Comparing accounts without switching source.
  • Treating one-day spikes as long-term trend.
  • Ignoring date range context when reading trend movement.
  • Mixing reporting conclusions from different source accounts.

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